{"title":"PERMANENT COLOUR","description":"\u003cp\u003eBrowse our PERMANENT COLOUR collection. New Arrival.\u003c\/p\u003e","products":[{"product_id":"wella-illumina-color-tube-1081","title":"Wella Illumina Color Tube - 10\/81","description":"\u003cp\u003eIllumina Color is a permanent colour that can lighten, darken \u0026amp; enhance natural hair colour giving it a sheer natural-looking result. Since its launching, Illumina Color has become a global beauty phenomenon setting a new benchmark for naturalness in hair colour with incredible light reflection and incredible hair protection while providing irresistible hair quality. You can either blend or achieve up to 100 % coverage of grey\/white hair with a sheer result. Use as a unique glossing service. Perfect first-time experience for colour shy clients. Up to 3 levels of lift. All shades in the Illumina Color range are inter-mixable to create a palette of colours that suits your clients and allows you to be creative. 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